Public Relations management includes performing as connecting link between commercial entities and the media to introduce and shed light on their activities and achievements as well as promoting corporate image through leaflets, produce information reflecting transparency, establish positive relations with customers by visits and participation in gatherings, enhance their employees sense of belonging.
Benefits:
- To bring a great deal of experience to the business without the cost of a salary of a full-time employee.
- Hired by client for less money than they would have to pay to employ a full time public relations expert to carry out the same work.
- Carry out can be promotional in nature and may take the place of some of the marketing which the company budgets for.
- Effective PR strategies need to be implemented by someone with experience and knowledge of the industry
- Will understand the best strategies for marketing client’s business and the most efficient way to implement these strategies.
- PR communications can be more credible than traditional advertising as people often do not perceive them to be a marketing strategy paid for by the company.
- To ensure that the communications are as professional as possible and is an excellent way to achieve a high level of professionalism, with the correct objectives, messaging and outcomes.
- Degree of control over the content that is published about the clients.
What Doubleklic do?
Doubleklic’s public relations team presents the face of an organization or individual, usually to articulate its objectives and official views on issues of relevance, primarily to the media. Public relations contribute to the way an organization is perceived by influencing the media and maintaining relationships with stakeholders. Doubleklic aim of public relations management is to inform the public, prospective customers, investors, partners, employees and other stakeholders and ultimately persuade them to maintain a certain view about the client’s organization, its leadership, products, or decisions.
Doubleklic public relations specialists establish and maintain relationships with the client’s organization's target audience, and the media. Doubleklic provides consulting services which include but not limited to designing communications campaigns, writing news releases, working with media and press publicity, arranging interviews for client’s company, writing website and social media contents, managing client’s reputation in the market, assisting in corporate communication, crisis management, brand management, event management, marketing activities and publicity strategy.
Doubleklic’s public relations management services refers to creating appropriate communication channel for awareness of their project or brand, generating sales, and creating brand loyalty:
- Consumer/lifestyle public relations: Gaining publicity for a particular product and services.
- Internal and Crisis communications – Setting up of internal communication and responding to a crisis related communications.
- Media Relations: (i) Traditional media service: Doubleklic uses print media such as newspapers and magazines, electronic media such as radio and television, and outdoor media such as a banner or billboard advertisements. Each of these platforms provides ways for brands to reach consumers with advertisements. (ii) Digital media service: Doubleklic team assists and provides services related to business promotion through Digital media, which includes the Internet, social networking and social media sites. This is a modern way for brands to interact with consumers as it releases news, information and advertising from the technological limits of print and broadcast infrastructures. Digital media is currently the most effective way for brands to reach their consumers on a daily basis.
- Community Relations / External Communication: Establish public support and build the trust.